1 thought on “Are domestic football club profitable? Otherwise, why can you pay such a high salary for players?”
Sherman
Football, the world's most popular and the biggest movement of the audience, also made football almost one of the most watched leagues in fans because of the high attention of football. Evergrande's Jinyuan policy has made the club a banner of the Super League, which has also caused the Chinese Super League teams to fall into the vicious competition of burning money. SO, the question comes, are domestic football clubs profitable? So, I would like to listen to me to listen to me.
Min domestic club can be profitable? The Super Super League In fact, even a very beautiful bubble, the market is huge, there are many fans, but does the team really make money? Evergrande, Evergrande, has been regarded as the best team in the Super League. In 2018, Evergrande Group's property statement showed that Evergrande lost 987 million yuan in this year. This phenomenon is a very common phenomenon for the entire Chinese Super League team. According to statistics, in 18 years, the 16th teams of the Chinese Super League increased their losses up to 4 billion yuan, so it was almost impossible to make a profit at the Chinese Super League.
What do the club pay for players to pay high salary? The club does not make money, why the team still has desperately smashing money, and what the team pays the players with a higher salary. Let's take a look at the revenue of the Chinese Super League team: 1. Tickets 2. Broadcast costs are divided into 3, respectively sponsors 4. League subsidy 5. Competition bonus sharing. According to statistics, in the 18 seasons Twenty, 10 from the Super League. Yes, these aspects of income compared to players' expenses, it is tantamount to the salary of water. Therefore, almost all the clubs at present are almost the same model.
. As for why they do it, it is actually very simple. For example, the knights where James was in that year, even the year when the Cavaliers won the championship, the team was at a loss, but the boss Gilbert was still happy to invest. Why? Because of the Cavaliers, Gilbert obtained the franchise of the local casino, which means that the team's existence can provide other policies or strategic convenience for the owner of the club, so they don't care about the money of these blood transfusion. This It is one. Secondly, the level of the Super League is not high, but the attention is huge. It will hit hundreds of millions a year and advertise for your own business. This money is also worth it. As for the team's income, it is only an additional return. Because of these factors, it has created the market view of the Super League.
The is very polite, don't dream! Whether it is the Super League, China A or China B, it is almost impossible for the club in the Chinese Football League to make a profit! As far as the Chinese Super League in China ’s professional football league is concerned, the 16 teams are involved in each year. Want to achieve profitable tasks in the current point of view!
Thete -the -last years of the most successful and best achievements in the Super League is Guangzhou Evergrande, but this is the seven -crowned king team that has received countless attention and support of fans. Losses for years! The crazy ball city full of Tianhe Stadium is still unable to help this team achieve profitability, let alone some teams with less attention! So why do the Chinese Super League club always lose money for many years, and why are the teams still willing to recruit players in a variety of sky -high annual salary?
The answer is obviously that this investment can bring huge economic benefits to the bosses behind these Super League clubs! As a long time to recognize the population, China has hundreds of millions of fans. Although they are not all of them to see the Super League, it is undeniable that in recent years, the Chinese Super League has become increasingly popular in recent years. If you have attention, there will be an advertising effect. Every time the Chinese Super League appears, it is actually advertising for the parent company! And various problems in the competition will also cause discussions, which will undoubtedly expand the influence of the club! It is much better to spend a billion -dollar Super League team than advertising directly on TV!
The league for almost a whole year, continuous competitions bring sustainable attention. Become the most profitable real estate company in China, the advertising of Guangzhou Evergrande's team has played an absolute role in promoting! With reference to the revenue of hundreds of billions of dollars a year in Evergrande Group, the expenses of investing in the team of Guangzhou Evergrande make people feel so insignificant!
The owners of the Football Club are all in the industry. Not only do you make money by football, not just direct banknotes to invest in football, but in many aspects, maybe the boss needs the advertising effect Maybe the boss is a football fan to spend money to invest in football, haha right dear.
The Chinese football is currently claiming to be the Super League of the Super League, but in fact, the club's actions are very unconvinced. Basically, they all lose money and make money, and what the team owner wants is this sip!
The teams in the Super League basically rely on the income of the main business to support the team. The club basically has no other income except for selling players and advertising fees and the dividends of the Chinese Super League. The player's salary is many times higher than the middle and lower reaches of the five major leagues. Such income pays a lot of money every year, but the club owner is to use the team as a billboard to make the Chinese fans have a large number. People say that I have my own Chinese Super League team, which represents your strong financial resources. In addition, the local government will also give subsidies. For example, the Super League is basically a real estate enterprise in the past few years. The high main business income does not care about the salary of the player at all.
clearly notified, not earning money.
, and the loss is great.
The Evergrande in 2016 as an example:
Evergrande has invested 96 million yuan in the Chinese Super League in the 2016 season, and the AFC Champions League group was out, so he invested only 17 million yuan Essence Coupled with various cups, Evergrande's annual investment reached 1200 million.
In 2016, Elkson left the team, J. Martinez joined.
42 million euros.
is equivalent to RMB 315 million.
Total investment, 425 million.
. What is their income this season? Calculating advertisements, tickets and surroundings, the income is 52 million US dollars, converted into RMB, about 350 million yuan.
This champion prize bonus 70 million.
The total of 420 million.
Evergrande is still losing. Coupled with the slow results of youth training, the early investment was large, and the 40 million yuan was counted.
The Evergrande is a leader in domestic clubs, but it is still a loss.
, but Evergrande's use of the strength of its football has successfully created its own brand effect. Its own brand amplification, it is definitely not 10 billion to summarize.
It Xu Jiayin has the political entry into the military politics. The part -time job is quite in place.
In otherwise, Lao Xu really gave Chinese fans a strong needle.
. You must know.
The 5-1 rubbing north modern times, how many people returned to the TV.
The background of the player. All the Chinese men's football teams are rich in China, mainly the background of players. The reason is that such performance, how much is the domestic ticket income and advertising income? May sponsor more. If I am in my words, ...
From the book point of view, almost all of them are losing. You must ask why you have to do if you lose money. I did it.
It let's take a look at the annual Super League financial reports at the beginning of last year. The Chinese Super League has become increasingly influential internationally, but it is all earning. Only by calculating the account book can I know where the future of the Super League is.
What to go from the Super League Burning Game
The audit partner of the Chinese Football Association is the famous PwC Accounting Firm. The survey data shows that the 2016-17 Super League 16 Furniture Affairs Department reached 7.082 billion yuan, but its investment was 11.014 billion yuan. In a season, the overall floating loss was about 4 billion yuan, with an average of 250 million yuan per furniture. Compared with the China -Super local tyrants, the loss of the China A Club is only more than 800 million yuan. However, compared with the annual revenue of the Super League exceeding 7 billion yuan, the revenue of China A is only 1.092 billion, and the expenditure reaches 1.915 billion. The loss is better than that of the Super League.
The financial report from the clubs in the Super League shows that commercial sponsorship accounts for 64%of total revenue, competition broadcast revenue accounts for 14%, player transaction revenue accounts for 11%, government subsidies account for 6%, the number of tickets for the competition date accounts %, Other income accounts for 2%. In expenditure costs, labor costs, that is, 67%of players and coaches, 18%of players' asset amortization, youth training costs accounted for 5%(the new policy was not implemented last season) %.
If labor costs are the salary of players and coaching teams. According to the data given by the British media, the average annual salary of Chinese Super League players is as high as $ 780,000. Following the five major European leagues, it became the sixth largest league in the world, but the revenue capabilities of the Super League are not the same as the five major leagues. You must know that the Premier League with the greatest salary pressure, labor costs only account for 58%of the overall expenses, and the Bundesliga is only 42%.
The annual report of the 18 -year club of several clubs
last year's champion Shanghai Shanggang: Shanghai Annual Report shows that the revenue of Shanghai Port Club in 2018 reached 23.3776 billion The operating profit is -27 million, and the net profit is only 1.84 million yuan. In 2018, the Shanghai Port Club was able to "turn losses into profit", which is mainly related to a 30 million bonus from the Shanghai Sports Bureau.
The Guangzhou Evergrande Taobao Club announced the 2018 annual report. Evergrande's operating income last year was 600 million, but the operating cost reached 2.43 billion. Among them, Evergrande's cost of buying Paulinho from Barcelona was 375 million (about 50 million euros), while Evergrande's cost to Benfica for Talista was also as high as 276 million (about 36 million Euros). Losses 1.8 billion.
It let's see what these clubs make?
In 2009, before Evergrande entered the Guangzhou Football Club, its contract sales amount was 30.3 billion yuan, 551.3 billion yuan, and the sales target in 2019 was set at 600 billion yuan. Time Evergrande Group has a well -known local company, which has become the top row of real estate in the country.
In 2015, Shanghai Shanghai Port acquired the Shanghai East Asian Football Team. At that time, the net profit of Shanghai Port Group sold was 6.776 billion yuan, bringing a net profit of 115 billion yuan in 2017.
The MLM company, if you do n’t name it, if you do n’t invest in football, how many people know this company?
This is why they lose money.
It, if you look at the club, it should be lost. The main income of the Super League club is: tickets, sponsors' sponsorship, television broadcasting, league sharing, and so on. The current operating costs of the Super League club are as high as hundreds of millions or even one billion, and the books are losing money.
Although the club level is losing money at the club level, the parent company behind the club has been exposed by operating the team, promoted the company, increased its popularity, and it is equivalent to advertising. The advertising costs of CCTV or front -line local TV are also hundreds of millions of. Evergrande Group, Zhonghe Group, Jianye, Huaxia Happiness and other companies have greatly improved their reputation through the operation of the team, which has greatly improved the company's image, and can also obtain various resources directly and indirectly. If the general account is calculated, these companies still make money.
According to statistics, the current investment costs of the Super League Club are already sixth in the world, second only to the five major European leagues, which is one of the reasons why domestic fans ridiculed the Sixth League of the World Super League. However, the ranking of the investment and the world ranking of the national football team formed a sharp contrast. In this regard, the Super League is still a bit too big.
If people think that the next step of the Football Association and the Chinese Super League clubs must work hard on operations to give players appropriate salary. Strengthen the stickiness of the team and fans and improve their income level. So that Chinese football can develop healthy and lasting.
In look at the world, at least five major leagues, nine Chengdu loses money, player income, taxation, stadium maintenance, publicity, etc. In principle, they are all lost. The club profit method is mainly advertising. Sponsorship, there are fans, some fans' membership fees, and so on. I will not repeat it after the transfer of the transfer and the money.
has a invisible value called brand value, such as the domestic Evergrande. This is only an actuator who can accurately estimate, which is invisible. Another example is Arsenal and AC Milan, and the value of the bad brand is not low.
But always said that football is a project that loses money. To be rough, it is to lose money to make money, and some may not only drink bricks. However, there is a club that does not follow the usual way, that is, Arsenal, starting to calculate in Henry's departure, selling captains to compete in the Champions League, and the overtime Super League has grown up in those years. The bonus is rare! It's a strange.
. As the saying goes, the style of style is not separated, you can refer to the current situation of Chinese movies ...
The intention of the drunkard is not wine, old fans know ...
Football, the world's most popular and the biggest movement of the audience, also made football almost one of the most watched leagues in fans because of the high attention of football. Evergrande's Jinyuan policy has made the club a banner of the Super League, which has also caused the Chinese Super League teams to fall into the vicious competition of burning money. SO, the question comes, are domestic football clubs profitable? So, I would like to listen to me to listen to me.
Min domestic club can be profitable?
The Super Super League In fact, even a very beautiful bubble, the market is huge, there are many fans, but does the team really make money? Evergrande, Evergrande, has been regarded as the best team in the Super League. In 2018, Evergrande Group's property statement showed that Evergrande lost 987 million yuan in this year. This phenomenon is a very common phenomenon for the entire Chinese Super League team. According to statistics, in 18 years, the 16th teams of the Chinese Super League increased their losses up to 4 billion yuan, so it was almost impossible to make a profit at the Chinese Super League.
What do the club pay for players to pay high salary?
The club does not make money, why the team still has desperately smashing money, and what the team pays the players with a higher salary. Let's take a look at the revenue of the Chinese Super League team: 1. Tickets 2. Broadcast costs are divided into 3, respectively sponsors 4. League subsidy 5. Competition bonus sharing. According to statistics, in the 18 seasons Twenty, 10 from the Super League. Yes, these aspects of income compared to players' expenses, it is tantamount to the salary of water. Therefore, almost all the clubs at present are almost the same model.
. As for why they do it, it is actually very simple. For example, the knights where James was in that year, even the year when the Cavaliers won the championship, the team was at a loss, but the boss Gilbert was still happy to invest. Why? Because of the Cavaliers, Gilbert obtained the franchise of the local casino, which means that the team's existence can provide other policies or strategic convenience for the owner of the club, so they don't care about the money of these blood transfusion. This It is one. Secondly, the level of the Super League is not high, but the attention is huge. It will hit hundreds of millions a year and advertise for your own business. This money is also worth it. As for the team's income, it is only an additional return. Because of these factors, it has created the market view of the Super League.
The is very polite, don't dream! Whether it is the Super League, China A or China B, it is almost impossible for the club in the Chinese Football League to make a profit! As far as the Chinese Super League in China ’s professional football league is concerned, the 16 teams are involved in each year. Want to achieve profitable tasks in the current point of view!
Thete -the -last years of the most successful and best achievements in the Super League is Guangzhou Evergrande, but this is the seven -crowned king team that has received countless attention and support of fans. Losses for years! The crazy ball city full of Tianhe Stadium is still unable to help this team achieve profitability, let alone some teams with less attention! So why do the Chinese Super League club always lose money for many years, and why are the teams still willing to recruit players in a variety of sky -high annual salary?
The answer is obviously that this investment can bring huge economic benefits to the bosses behind these Super League clubs! As a long time to recognize the population, China has hundreds of millions of fans. Although they are not all of them to see the Super League, it is undeniable that in recent years, the Chinese Super League has become increasingly popular in recent years. If you have attention, there will be an advertising effect. Every time the Chinese Super League appears, it is actually advertising for the parent company! And various problems in the competition will also cause discussions, which will undoubtedly expand the influence of the club! It is much better to spend a billion -dollar Super League team than advertising directly on TV!
The league for almost a whole year, continuous competitions bring sustainable attention. Become the most profitable real estate company in China, the advertising of Guangzhou Evergrande's team has played an absolute role in promoting! With reference to the revenue of hundreds of billions of dollars a year in Evergrande Group, the expenses of investing in the team of Guangzhou Evergrande make people feel so insignificant!
The owners of the Football Club are all in the industry. Not only do you make money by football, not just direct banknotes to invest in football, but in many aspects, maybe the boss needs the advertising effect Maybe the boss is a football fan to spend money to invest in football, haha right dear.
The Chinese football is currently claiming to be the Super League of the Super League, but in fact, the club's actions are very unconvinced. Basically, they all lose money and make money, and what the team owner wants is this sip!
The teams in the Super League basically rely on the income of the main business to support the team. The club basically has no other income except for selling players and advertising fees and the dividends of the Chinese Super League. The player's salary is many times higher than the middle and lower reaches of the five major leagues. Such income pays a lot of money every year, but the club owner is to use the team as a billboard to make the Chinese fans have a large number. People say that I have my own Chinese Super League team, which represents your strong financial resources. In addition, the local government will also give subsidies. For example, the Super League is basically a real estate enterprise in the past few years. The high main business income does not care about the salary of the player at all.
clearly notified, not earning money.
, and the loss is great.
The Evergrande in 2016 as an example:
Evergrande has invested 96 million yuan in the Chinese Super League in the 2016 season, and the AFC Champions League group was out, so he invested only 17 million yuan Essence Coupled with various cups, Evergrande's annual investment reached 1200 million.
In 2016, Elkson left the team, J. Martinez joined.
42 million euros.
is equivalent to RMB 315 million.
Total investment, 425 million.
. What is their income this season? Calculating advertisements, tickets and surroundings, the income is 52 million US dollars, converted into RMB, about 350 million yuan.
This champion prize bonus 70 million.
The total of 420 million.
Evergrande is still losing. Coupled with the slow results of youth training, the early investment was large, and the 40 million yuan was counted.
The Evergrande is a leader in domestic clubs, but it is still a loss.
, but Evergrande's use of the strength of its football has successfully created its own brand effect. Its own brand amplification, it is definitely not 10 billion to summarize.
It Xu Jiayin has the political entry into the military politics. The part -time job is quite in place.
In otherwise, Lao Xu really gave Chinese fans a strong needle.
. You must know.
The 5-1 rubbing north modern times, how many people returned to the TV.
The background of the player. All the Chinese men's football teams are rich in China, mainly the background of players. The reason is that such performance, how much is the domestic ticket income and advertising income? May sponsor more. If I am in my words, ...
From the book point of view, almost all of them are losing. You must ask why you have to do if you lose money. I did it.
It let's take a look at the annual Super League financial reports at the beginning of last year. The Chinese Super League has become increasingly influential internationally, but it is all earning. Only by calculating the account book can I know where the future of the Super League is.
What to go from the Super League Burning Game
The audit partner of the Chinese Football Association is the famous PwC Accounting Firm. The survey data shows that the 2016-17 Super League 16 Furniture Affairs Department reached 7.082 billion yuan, but its investment was 11.014 billion yuan. In a season, the overall floating loss was about 4 billion yuan, with an average of 250 million yuan per furniture. Compared with the China -Super local tyrants, the loss of the China A Club is only more than 800 million yuan. However, compared with the annual revenue of the Super League exceeding 7 billion yuan, the revenue of China A is only 1.092 billion, and the expenditure reaches 1.915 billion. The loss is better than that of the Super League.
The financial report from the clubs in the Super League shows that commercial sponsorship accounts for 64%of total revenue, competition broadcast revenue accounts for 14%, player transaction revenue accounts for 11%, government subsidies account for 6%, the number of tickets for the competition date accounts %, Other income accounts for 2%. In expenditure costs, labor costs, that is, 67%of players and coaches, 18%of players' asset amortization, youth training costs accounted for 5%(the new policy was not implemented last season) %.
If labor costs are the salary of players and coaching teams. According to the data given by the British media, the average annual salary of Chinese Super League players is as high as $ 780,000. Following the five major European leagues, it became the sixth largest league in the world, but the revenue capabilities of the Super League are not the same as the five major leagues. You must know that the Premier League with the greatest salary pressure, labor costs only account for 58%of the overall expenses, and the Bundesliga is only 42%.
The annual report of the 18 -year club of several clubs
last year's champion Shanghai Shanggang: Shanghai Annual Report shows that the revenue of Shanghai Port Club in 2018 reached 23.3776 billion The operating profit is -27 million, and the net profit is only 1.84 million yuan. In 2018, the Shanghai Port Club was able to "turn losses into profit", which is mainly related to a 30 million bonus from the Shanghai Sports Bureau.
The Guangzhou Evergrande Taobao Club announced the 2018 annual report. Evergrande's operating income last year was 600 million, but the operating cost reached 2.43 billion. Among them, Evergrande's cost of buying Paulinho from Barcelona was 375 million (about 50 million euros), while Evergrande's cost to Benfica for Talista was also as high as 276 million (about 36 million Euros). Losses 1.8 billion.
It let's see what these clubs make?
In 2009, before Evergrande entered the Guangzhou Football Club, its contract sales amount was 30.3 billion yuan, 551.3 billion yuan, and the sales target in 2019 was set at 600 billion yuan. Time Evergrande Group has a well -known local company, which has become the top row of real estate in the country.
In 2015, Shanghai Shanghai Port acquired the Shanghai East Asian Football Team. At that time, the net profit of Shanghai Port Group sold was 6.776 billion yuan, bringing a net profit of 115 billion yuan in 2017.
The MLM company, if you do n’t name it, if you do n’t invest in football, how many people know this company?
This is why they lose money.
It, if you look at the club, it should be lost. The main income of the Super League club is: tickets, sponsors' sponsorship, television broadcasting, league sharing, and so on. The current operating costs of the Super League club are as high as hundreds of millions or even one billion, and the books are losing money.
Although the club level is losing money at the club level, the parent company behind the club has been exposed by operating the team, promoted the company, increased its popularity, and it is equivalent to advertising. The advertising costs of CCTV or front -line local TV are also hundreds of millions of. Evergrande Group, Zhonghe Group, Jianye, Huaxia Happiness and other companies have greatly improved their reputation through the operation of the team, which has greatly improved the company's image, and can also obtain various resources directly and indirectly. If the general account is calculated, these companies still make money.
According to statistics, the current investment costs of the Super League Club are already sixth in the world, second only to the five major European leagues, which is one of the reasons why domestic fans ridiculed the Sixth League of the World Super League. However, the ranking of the investment and the world ranking of the national football team formed a sharp contrast. In this regard, the Super League is still a bit too big.
If people think that the next step of the Football Association and the Chinese Super League clubs must work hard on operations to give players appropriate salary. Strengthen the stickiness of the team and fans and improve their income level. So that Chinese football can develop healthy and lasting.
In look at the world, at least five major leagues, nine Chengdu loses money, player income, taxation, stadium maintenance, publicity, etc. In principle, they are all lost. The club profit method is mainly advertising. Sponsorship, there are fans, some fans' membership fees, and so on. I will not repeat it after the transfer of the transfer and the money.
has a invisible value called brand value, such as the domestic Evergrande. This is only an actuator who can accurately estimate, which is invisible. Another example is Arsenal and AC Milan, and the value of the bad brand is not low.
But always said that football is a project that loses money. To be rough, it is to lose money to make money, and some may not only drink bricks. However, there is a club that does not follow the usual way, that is, Arsenal, starting to calculate in Henry's departure, selling captains to compete in the Champions League, and the overtime Super League has grown up in those years. The bonus is rare! It's a strange.
. As the saying goes, the style of style is not separated, you can refer to the current situation of Chinese movies ...
The intention of the drunkard is not wine, old fans know ...